Engaging on an emotional level
2022 was a pivotal year for Sydney Airport’s reporting suite, as global travel returned following the pandemic. With Sydney Airport playing a crucial role in reassuring stakeholders that business was recovering and encouraging the resumption of travel, the design used a light, bright tone supported by poignant imagery, engaging readers on an emotional level. This fresh, innovative approach utilised the Sydney Airport green to deliver the messages of positivity, growth and renewal.
