An innovative approach to web and print projects
With one in seven women in Australia being diagnosed with breast cancer by age 85 and one in nine women in New Zealand diagnosed in their lifetime, Breast Cancer Trials (BCT) came to us with a unique challenge: to show the face of these women in a compassionate and human way while telling their annual story of commitment to a better future through clinical trials.
We worked closely with BCT to showcase the names, faces and stories of these women through an interactive website and accompanying print collateral, utilising a concertina fold to show their individual stories and challenges as one. Over the years we’ve designed, developed and nurtured unique ideas to champion the BCT mission and story, using each annual report and printed book as our platform for expression.
