Simplifying complexity and prioritising clarity
The General Property Trust (GPT) is one of Australia’s largest property groups across office, retail and logistics.
The 2022 GPT Group Annual Report is a perfect example of sophisticated execution. Leveraging Workiva for content management, we employed a restrained colour palette and minimalist aesthetic, emphasising the financial statements and the value creation diagram. Resulting in a harmonious balance between sophistication and visual ease, facilitating clear communication to simplify complexity.
